Sera

As a German family company with over 50 years of experience , since our founding we have been manufacturing high-quality natural products that we sell all over the world. We consider ourselves a competent and reliable partner for the specialized trade and are available to answer all questions related to the aquarium hobby.

We love fish – that's why our goal is to ensure a natural and appropriate aquarium hobby and promote it with innovative and sustainable products.

To this end, sera's experts in biology, chemistry and veterinary medicine are continually developing new product solutions for our areas of food, maintenance and technology . Furthermore, at sera we work every day to improve and make our entire range of products even more sustainable. We were, for example, the first manufacturer of food for ornamental fish that decided not to use dyes or preservatives.